||As a manager, it is imperative to be able to deliver succinct and timely feedback. The key to success, is to ensure that there is a environment built around giving and receiving feedback. Creating a culture where feedback is perceived positively, openly received, and sought out is crucial. This feedback, if not properly delivered can negatively affect not only the individual, but can also have detrimental effects on group dynamics. Working as a mid-level manager for over a decade for the largest outdoor retailer, I have witnessed first hand how a positive, feedback laden work culture can achieve lofty goals. Through a common respect for nature, fondness for adventure, down to Earth ethics, and core values employees can deeply connect with. I will explore through observation, surveys, and questionnaires, how individuals perceive positive and negative feedback, and how it affects group dynamics after each of them have been administered. It is my hypothesis that positively received feedback, no matter what the feedback is, will be listened to and result in progress being made towards correcting the behavior and help improve the team dynamic. Conversely, negatively received feedback results in reduced teamwork and overall group satisfaction. Fostering an environment of innovation and risk-taking, allowing employees to try new ideas, experiment and fail, without fear of being reprimanded or punished for taking a risk, is another critical component.