Turnaround execution strategy

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Publication Type thesis
School or College College of Humanities
Department Communication
Author Barth, Bradley Call
Title Turnaround execution strategy
Date 2009-08
Description A problem that is observed in private sector enterprises in every industry is that of suboptimal innovativeness by knowledge workers, which denotes an inadequate rate of producing acts of innovation for the purpose of creating competitive advantages for the enterprise. Organizational communication researchers have observed organizational communication exercises in private sector organizations that were concluded to be extraordinarily capable of motivating knowledge workers to produce acts of innovation. My research strategy is to apply what can be learned from these successful organizational communication exercises, and to create a universal organizational communication exercise that similarly influences the innovativeness of knowledge workers in private sector enterprises of all industries. The assumption is that this exercise, when executed, will motivate the performance of the behaviors necessary to produce acts of innovation. My research is thus concerned with constructing an organizational communication exercise and determining its ability to sufficiently motivate the set of behaviors that are assumed to collectively produce acts of innovation. Executing the organizational communication exercise with participants from teams within Extra Space Storage, University Venture Fund, and MFG Financial, provided for a useful evaluation of the exercise. I used a simple measurement system that measured the behavioral performances of the participants, in response to the exercise, on a four-point scale. According to this measurement system, I found the exercise to be capable of motivating the participants to perform the target behaviors.
Type Text
Publisher University of Utah
Subject Technological innovations; Communications
Dissertation Institution University of Utah
Dissertation Name Honors BA
Language eng
Relation is Version of Digital reproduction of "Turnaround execution strategy" J. Willard Marriott Library Special Collections HD30.5 2009 .B37
Rights Management © Bradley Call Barth, To comply with copyright, the file for this work may be restricted to The University of Utah campus libraries pending author permission.
Format Medium application/pdf
Format Extent 211,211 bytes
Identifier us-etd2,151880
Source Original: University of Utah J. Willard Marriott Library Special Collections
Conversion Specifications Original scanned on Epson GT-30000 as 400 dpi to pdf using ABBYY FineReader 9.0 Professional Edition.
ARK ark:/87278/s6wh34fc
Setname ir_etd
Date Created 2012-04-23
Date Modified 2017-05-11
ID 192225
Reference URL https://collections.lib.utah.edu/ark:/87278/s6wh34fc
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