Page 7

Download File (347.51K)
Title Volume 08, Number 3, 4, Autumn-Winter 1973
Subject Periodicals; Mormons; Religious thought; Philosophy and religion
Description Independent national quarterly established to express Mormon culture and examine the relevance of religion to secular life. It is edited by Mormons who wish to bring their faith into dialogue with human experience as a whole and to foster artistic and scholarly achievement based on their cultural heritage. The journal encourages a variety of viewpoints; although every effort is made to insure accurate scholarship and responsible judgment, the views expressed are those of the individual authors and are not necessarily those of the Mormon Church or of the editors.
Publisher Dialogue Foundation, 900 Hilgard Avenue, Los Angeles, California 90024
Scanning Vendor Backstage Library Works - 1180 S. 800 E. Orem, UT 84097
Contributors Rees, Robert A.
Date 1973
Type Text
Digitization Specifications Pages scanned at 400ppi on Fujitsu fi-5650C sheetfed scanner as 8-bit grayscale or 24-bit RGB uncompressed TIFF images. Images resized to 950 pixels wide, 150 dpi, and saved as JPEG (level 8) in PhotoShop CS with Unsharp Mask of 100/.3.
Language eng
Rights Management Digital image, copyright 2004, Dialogue Foundation. All rights reserved.
ARK ark:/87278/s66q1x5d
ID 153781
setname uu_djmt
Reference URL

Page Metadata

Title Page 7
Identifier V08N0304-1637_Page 7.jpg
Source Dialogue: Vol 8 No 3, 4
Article Title Letters to the Editor
Description Letters to the Editor reactions to dialogue's increased subscription rates In the last issue we announced that due to spiralling paper, publication and mailing costs it was necessary to increase Dialogue's subscription price to $20 a year. As the letter from the Executive Committee pointed out, we raised prices reluctantly and only after many efforts to find a way to continue publication without doing so. We had faith that there were enough Dialogue supporters who were genuinely interested in the journal's survival and commited to sustaining an open forum in the Mormon community who would pay $20 a year. So far our faith has been more than justified. Apparently other magazines and journals have come to the same conclusion we have concerning increased subscription rates. The March 9, 1974, issue of Saturday Review/ World contained an editorial with the following commentary: The big gamble we took in starting World and later, in combining it with SR, was that we might be able to depart from conventional magazine economics by eliminating cut-rate subscription practices altogether, and by severing connections with the multiple-sales subscription agencies. Some colleagues in the magazine business tell us we are putting ourselves at a competitive disadvantage. They say readers are so conditioned to cut rates that it will be difficult to persuade them to take our magazine or to stay with it. This is not the way we see it. We are betting our professional lives that if we can publish a magazine that people will read and respect, the magazine will be sustained and will prosper. Below are samples of the responses we have received to the increased rates. Enclosed is my check. As a long-time Dialogue supporter, I feel it is a small price to continue a subscription to a journal which I enjoy so much. In the most recent issue, I liked very much the article "Mormon World View and American Culture." It aided me with some distinctions I have often tried to make between "The Gospel," or light and truth, and "Mormon Culture," with its traditions, folklore and myths. I had begun to wonder if trying to figure out which was which was only a useless intellectual exercise, but Sorenson convinces me otherwise. I shall continue to try. Dialogue generally leaves me with a more positive feeling about the Church, a fact which I once used to counter the argument of a fellow member that Dialogue was a "tool of the Devil." I don't suppose it can be all bad if it helps some of us "hang in there." Keep publishing! Nancy Folland Oakland, California We will eat from our food storage for awhile, and we hope $15 will renew this wonderful Dialogue for us. Mrs. Kenneth L. Duke Durham, North Carolina We agree with your decision, though it hurts the wallet. You have discovered that my demand for Dialogue is inelastic with regard to price. By the way, I notice you have no more economists as editors. I suggest this may be unwise in these trying times . . . Kelly J. Black, Director Center for Business and Economic Research California State University Chico, California I concur fully with your decision to sock it to those who are hard-core supporters of Dialogue. Those of us who find Dialogue to be important in our lives will be willing to pay whatever is necessary to continue the journal, and those who don't, would not buy it at half the cost. My only regret is that you have not discovered a way to separate one type of Dialogue reader from some of his money. I refer to the Church member who finds it socially unacceptable to have Dialogue found in his library, but still enjoys reading it and, therefore borrows his subscriber neighbor's copy. Trevor C. Hughes Logan, Utah We suggest you start charging rent to these borrowers and forward it to us!—Ed.
Format image/jpeg
ID 153594
setname uu_djmt
Reference URL