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Title Volume 10, Number 3, Spring 1977
Subject Periodicals; Mormons; Religious thought; Philosophy and religion
Description Independent national quarterly established to express Mormon culture and examine the relevance of religion to secular life. It is edited by Mormons who wish to bring their faith into dialogue with human experience as a whole and to foster artistic and scholarly achievement based on their cultural heritage. The journal encourages a variety of viewpoints; although every effort is made to insure accurate scholarship and responsible judgment, the views expressed are those of the individual authors and are not necessarily those of the Mormon Church or of the editors.
Publisher Dialogue Foundation, 4012 N. 27th St., Arlington, VA 22207
Scanning Vendor Backstage Library Works - 1180 S. 800 E. Orem, UT 84097
Contributors Bradford, Mary Lythgoe
Date 1977
Type Text
Digitization Specifications Pages scanned at 400ppi on Fujitsu fi-5650C sheetfed scanner as 8-bit grayscale or 24-bit RGB uncompressed TIFF images. Images resized to 950 pixels wide, 150 dpi, and saved as JPEG (level 8) in PhotoShop CS with Unsharp Mask of 100/.3.
Language eng
Rights Management Digital image, copyright 2004, Dialogue Foundation. All rights reserved.
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Title Page 123
Identifier V10N03-2553_Page 123.jpg
Source Dialogue: Vol 10 No 3
Description If It's Written by a Living General Authority, It Will Sell I 123 Historical Department of the Church. Priced well-below national books of like quality, Deseret books have taken on a new look in the past few years. Design and editing have been upgraded. At BYU Writers Conference during the summer of 1976, Manager Jim Mortimer, publications editor Lowell Durham Jr., copy-editor Eleanor Knowles and designer Michael Graves talked about the purposes and goals of the company. "We try to make a profit, but we are not seeking a gold mine. Our question is 'Will it fit the bill as a gift for the newly released Bishop?' " Deseret sees its customers as "browsers" with an orientation toward the scriptures. It sees itself as honest and positive, working within narrow limitations but valuing quality. Says Durham: "Everything has parameters. I believe in restrictions, and I believe we can work successfully within these restrictions." He likened his work to the poet working within accepted forms like the sonnet. Though Deseret is not yet open to poets and fiction writers, "the time may come". Meanwhile, Durham advises writers to worry less about the restrictions of the market and more about "adding good books to our libraries." The publishing arm of Brigham Young University—the BYU Press—has also upgraded its content and design. Prize-winning work by McRay Magelby's graphics staff and creative editing by Ernest Olsen and Gail Bell have carried the Press beyond narrow educational titles and so broadened its scope that some titles now sell nationwide: Edgar Rice Burroughs, (by Irwin Porges) a lavish book about the creator of Tarzan, has been picked up by a national paperback company, and Roughing It Easy (by Dian Thomas) has become the outdoor food bible of the country. Books on interior design, preschools, dancing and wood-burning provide the financial stability needed to support the intellectual, scholarly and fine arts titles. Such literary offerings as Modern Poetry of Western America and Barbed Wire are doing well, however, and Don Marshall's second volume book of short stories Frost in the Orchard is now scheduled for publication. Among recent scholarly titles, Davis Bitton's long-awaited Guide to Mormon Diaries and Autobiographies and Monte McLaw's history of the Deseret News are just off the press. Contrary to popular opinion, these "central five" do not begin to exhaust the list of publishers who now handle Mormon-related works. Greg Prince and Stan Hall of Bethesda, Maryland, have just set up "Times and Seasons Books," a mailorder Mormon book business, because "many in-print Mormon books are unknown to Mormon readers and many out-of-print and reprinted titles are poorly advertised." Their survey ("probably incomplete") lists 47 publishers, 36 of which are outside Utah. "The misconception is easily understood. Even The Subject Guide to Books in Print lists fewer than half the titles." Among "unofficial" book sellers and publishers, Sam Weller of Zion's Book in Salt Lake City is legendary. Mormon booklovers know well the vaults above the store where he keeps out-of-print treasures, the used book corridors in the back, and his ever-present willingness to talk about anything "Mormon" in print or out. Ten years ago Weller organized his own publishing company geared to facimilie reproductions of out-of-print classics. He began with Jensens' famous Biographical Encyclopedia, and has since branched out to such originals as the best selling Utah's Ghost Towns by Stephen Carr. "It's too expensive, though," he says, recalling his latest venture—a reprint of Eliza Snow's biography of her brother Lorenzo. "It cost four dollars a copy just to print, and when I sold it for ten, people complained about the price. The original would bring $75.00 in the rare book market." Although he does not intend to give up publishing, Sam says "this year I'll pull in my horns." Weller's experience parallels that of Garth Mangum of Olympus Publishing Company who decided to "sample the Mormon market" with a book on modern polygamy (Polygamist's Wife) by his wife
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