||There are new trends in media every single day. The ability to stay on top of these methods can aid in the success of many organizations. Often times, nonprofit organizations have minimal budgets and usually the first aspect to be cut is funding for public relations. However, the success of a nonprofit organization relies largely on its public recognition and support. This integrative service project utilizes the power of billboard ads to enhance the public image of the nonprofit organization, Friends for Sight. Through a program offered by a local billboard company, the organization is able to place billboards at minimal costs. To establish sustainability in the public relations efforts, an internship is established. This will also maintain the organizations efforts to stay on top of the new media trends with each new intern. Overall, Friends for Sight gains more public recognition and support while engaging younger generations through an internship opportunity.