Getting your feet wet with social marketing: a social marketing guide for watershed programs

Title Getting your feet wet with social marketing: a social marketing guide for watershed programs
Subject Social marketing; Watershed management; Water conservation
Description By successfully implementing awareness and social marketing campaigns in your watershed, municipality or county, individuals and groups will take on and sustain actions that will save water, improve the condition of the watershed and reduce pollution. These measurable results through communications-based approaches will help you achieve your overall watershed protection and restoration goals and increase your ability to raise money for additional efforts. Once enough people within a watershed are using watershed friendly behaviors, word of mouth and example behaviors by peers will diffuse the behavior with less intensive effort from project sponsors. Therefore, social marketing can be an effective and cost-effective way to improve and restore environmental conditions. The first eight chapters of this book walk the reader through the social marketing process using water examples from Utah and throughout the country. The final four chapters offer short case studies of successful water-related social marketing efforts. The appendices are filled with worksheets, checklists, lists of additional resources and samples of audience research documents.
Creator Wilbur, Jack
Publisher Utah Department of Agriculture and Food
Date 2006
Type Text
Format application/pdf
Language eng
Rights (c) Jack Wilbur
ARK ark:/87278/s669757b
Setname uu_wwu
Date Created 2007-11-05
Date Modified 2008-01-04
ID 1158934
Reference URL https://collections.lib.utah.edu/details?id=1158934
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